Lessons from the foreign press

Every year, the Press Club of California has an event touting the best and the worst PR departments to work with in the Valley. The Press Club is a group of foreign press / reporters that are based in the Bay Area, and it is always interesting that there are PR people that just don't like to work with reporters. Seems counterintuitive, ya know? This year's best PR departments were: Intel , Ingres and Pandora. The worst were: Apple, Nintendo and Electronic Arts . The program also had a series of three interviews - below are my notes from those interviews to get a good take on the workings in the Valley. And, well, I was lucky enough to be invited and be the only PR blogger there. Because I'm like Mims. First up was Karsten Lemm, a correspondent for Stern Magazine - who briefly worked for a host of magazines and newspapers in Germany. Lemm also works with the German GQ and Facts . He was interviewing Anil Dash , the Six Apart evangelist. Anil Dash: It's still very

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